23 Jan 2018
SBE articles top the University’s download list for 2017
Papers by and from the School of Business and Economics (SBE) were the most downloaded from Ïã¸ÛÁùºÏ²Ê¹ÒÅÆ University’s institutional repository in 2017:
- by Dr Nina Michaelidou and colleagues
- by Professor Thorsten Gruber and colleagues
The University repository stores a variety of documents, including journal articles, book chapters, doctoral theses, conference papers and more. There are currently more than 26,800 items in the repository.
Professor Stewart Robinson, Dean of the School, said:
“Last year, ten items by SBE staff and doctoral students were in the top 40 downloads, demonstrating the relevance and international interest in research being carried out in the School.”
is a Reader in Marketing and serves as Deputy Head of the and Programme Director of the . She has conducted research on digital and social media marketing for the last 8 years and her work has been published in highly ranked marketing and business journals such as Industrial Marketing Management, Journal of Advertising Research, Journal of Business Ethics, International Marketing Review and Journal of Business Research, among others.
Her article: "Usage, Barriers and Measurement of Social Media Marketing: an exploratory investigation of small and medium B2B brands," published in 2011 in Industrial Marketing Management, has achieved more than 500 citations and is currently also the most downloaded paper from the journal (January 2018).
is Director of the at the SBE and Anne-Marie and Gustaf Ander Foundation Visiting Professor of Service Management at CTF- Service Research Center, Karlstad University, Sweden. His article, “Understanding Generation Y and their use of social media: A review and research agenda,” ranked 2nd in 2017 and topped the University list the previous year, in 2016.